Well, China has 100+ Groupon clones and Malaysia is picking up as well on its own scale. Group buying sites are popping out lately in Malaysia. It's a bit of deja-vu like many were attempting to build a local social network site some years back...
It was the first time in history that a Malaysian company made headlines at TechCrunch last December. Friendster, the granddaddy of social networks has been acquired by MOL Global, a Malaysian e-commerce (payment) company...
Generally, Malaysians are skeptical or reluctant to shop online due to security concerns among many. We lack smart consumers, as suggested by Danny Foo. Air Asia did a great job in our e-commerce education. Desperately in need of bargain air tickets? Learn how to shop online and brace yourself by entering the credit card numbers...
Do you have the habit of shopping at foreign online store, especially those from the west? I do, like many others, looking for bargains, stuffs that are special or not easily available here. I do have an extra small habit though...
Well, this post is all about charts and figures. Read on to get a glimpse of e-commerce outlook in selected countries of Asia Pacific. Hopefully, you will get a rough idea on those markets that you are not particularly familiar with...
Blogshop seems to be an unique trend booming only in Singapore and Malaysia. Perhaps, many Singaporeans or Malaysians are accustomed to browse and navigate around blogshop but certainly not me (some might agree with me on this)...
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Do you have the habit of shopping at foreign online store, especially those from the west? I do, like many others, looking for bargains, stuffs that are special or not easily available here.
I do have an extra small habit though.
Whenever the order arrives, I like to observe the way it is being packaged, and minor details (some are not minor, really) that would make a difference.
Let me share two examples from my own experience recently, Threadless from US and Book Depository from UK.
Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company!
How many times have you came across these in web sites or press releases? I guess it's a common sight especially when you are reading some product or company write-ups.
Let's have some fun here. I just did a quick search on local IT companies and I think these deserve to be in the shortlist of Malaysia's Gobbledygook Award. Drum roll...
What is "The Long Tail"? To put it simple, let's assume the following graph as Amazon's selling items in decreasing order of popularity along the horizontal axis.
The head of the graph (green area) are the most popular items, while the tail (yellow area) consists of MANY lesser demanded items. The Long Tail concept is that the internet is pushing demand away from the head to the tail.
If you have noticed, Mudah (Malaysia's fast-rising eMarketplace) is aggressively buying a whole lot of keywords in Google Adwords. This could be the main reason why they are one of the most visited sites in Malaysia within a few months of launching.
For example, when you google keywords like nikon, samsung or proton, Mudah's advertisement will appear in the search results page. Not only that, they even bid on their competitors' brand identity.
ebay...
lelong...
No, not the virtual buddy. Zappos is definitely holding this principle well and a role model for anyone doing business online.
Zappos is an US-based electronic commerce service established in 1999. It specialize in footwear and then extended its catalog to clothing, bags and accessories. According to the figures revealed, one out of every 40 people in the United States is their customer, and 75% of purchases come from returning customers. Impressive huh?
