Showing posts with label groupon. Show all posts
Showing posts with label groupon. Show all posts

Will Group Buying, Deal Sites Stay Hot?

I have participated in group buying or deal sites as both a consumer and a merchant. Here's my experience and observations from both perspective.



Consumer

Have you been subscribing to a bunch of deal sites? Probably you have unsubscribed from some of those, as it started to look like familiar, boring marketing / advertising messages bombarded during the pre-group buying era.

Bought some of the deals but never / forgotten to redeem it, sounds familiar? You then slowly realize that those were impulse buying, unnecessary spending - buying things that you don't really need it.

Interview with Joel Neoh, CEO of Groupon Malaysia



Q: You were actively involved in social advertising business, namely YouthAsia (Says.my) all this while. What makes you shifted your attention to e-commerce - group buying business?

A: Youth Asia started in belief of using the internet to bring the collective power of young people together. We actually started with www.theyouthfestival.com -- where we used internet tools to bring together 88,000 young Malaysians on-ground to organize + participate in a fully by youth for youth festival, which turned out to be the largest ever youth fest ever. Then we started YouthSays.com (now known as Says.my) to gather their collective voices to represent them through research + social media platforms. So it was a natural progression for us to explore something related to e-commerce. When we saw the Groupon model (during its infancy -- first 9 months) we thought WOW -- from The Point to Groupon -- collecting people together to get discounts - that sounded like something we would love to do! Its almost in our DNA to replicate it in Malaysia.

Group Buying aka Groupon Clones in Malaysia

Visit my new blog for more updates & insights on e-commerce in Malaysia: ecommerce.milo

Well, China has 100+ Groupon clones (updates: 4500+ now!) and Malaysia is picking up as well on its own scale.

Group buying sites are popping out lately in Malaysia. It's a bit of deja-vu like many were attempting to build a local social network site some years back.

The barrier of entry though is relatively lower to build a group buying site, technically. If you are too lazy, just buy a groupon clone script from here or here.

It's the business itself that's far more challenging - signing up quality retailers who offer irresistible deals, and basically bridging the gap between (offline) retailers and online consumers.

Before losing count, here's a compilation of group buying sites in Malaysia. Do leave a comment if any is missing, so that I can append to this list. Thanks!

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