Showing posts with label customer engagement. Show all posts
Showing posts with label customer engagement. Show all posts

5 Fulfillment Tips to Make Your Customers Happy

Do you have the habit of shopping at foreign online store, especially those from the west? I do, like many others, looking for bargains, stuffs that are special or not easily available here.

I do have an extra small habit though.

Whenever the order arrives, I like to observe the way it is being packaged, and minor details (some are not minor, really) that would make a difference.

Let me share two examples from my own experience recently, Threadless from US and Book Depository from UK.

A Brand, Quality & Customer Service Story

This is a true story that happened to a friend of mine...

Sometime last year, she bought a pair of shoes from a local brand for more than RM 200. That was the first time she bought from that particular brand thinking that it is a decent brand.

However, the shoes left bruises on her feet within the first 30 minutes she wore it. Mind that those are not high heels but comfy (covered) shoes, and she doesn't have abnormal feet size.

She just felt so disgusted and stop wearing it since. Due to a busy lifestyle, she didn't make the time to lodge any complaint or whatsoever.

Until recently, the founder of that particular brand was on a TV talk show Start 'A' Biz. In that show, he bragged about how his company emphasizes on Brand and Quality. You know what's next, my friend felt even more disgusted, doubting that whether they are really looking into their product's quality before putting it up on stores.

So, she suddenly felt an urge to vent her frustration, by writing to the company's email as well as their Facebook group.

Customer Service is the New Marketing

No, not the virtual buddy. Zappos is definitely holding this principle well and a role model for anyone doing business online.

Zappos Logo

Zappos is an US-based electronic commerce service established in 1999. It specialize in footwear and then extended its catalog to clothing, bags and accessories. According to the figures revealed, one out of every 40 people in the United States is their customer, and 75% of purchases come from returning customers. Impressive huh?

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