How Many Lines of Coding in Your Car?

Software development has becoming an integral part of automotive engineering. A premium-class automobile probably contains close to 100 million lines of software code executing on 70 to 100 ECUs throughout its body. Even the low-end cars have tens of million of lines of code on 30 to 50 embedded ECUs.

Following are how and where software is used in cars:
- Air-bag system
- Antilock brakes
- Automatic transmission
- Alarm system
- Climate control
- Collision-avoidance system
- Cruise control
- Communication system
- Dashboard instrumentation
- Electronic stability control
- Engine ignition
- Engine control
- Electronic-seat control
- Entertainment system
- Navigation system
- Power steering
- Tire-pressure monitoring
- Windshield-wiper control

As you can see from the list of features above, it is not wrong to estimate that more than 80% of car innovations come from computer systems and software has become the major contributor of car's value. The cost of software and electronics can reach up to 40% of the cost of a premium car today, and is expected to rise to 50% for conventional cars and 80% for hybrids within 10 years, according to experts.

Now Everyone Can Sell Online

No, not the blogshop. Neowave - one of the major e-commerce software vendors in Malaysia, has just introduced webShaper bizStore, which modeled upon Software as a Service (SaaS).

This is an interesting development of local software companies adapting SaaS model to deliver their products or services over the web.

webShaper bizStore promotion

Taking advantage of SaaS (multi-tenant architecture), potential sellers need only to pay RM 199 monthly (current promotion price at RM 150) to setup a online shop with their own branded domain name.

Maxis Unveils iPhone 3G

After months of rumours, iPhone 3G is now officially available in Malaysia with Maxis, well at least according to its corporate site hours ago.

The details are no longer accessible now, but you can still check the snapshotted rate plans here.

UPDATE: It seems to be back up, and Maxis has astonishingly made some adjustment to the earlier release.

12 months contract: iPhone 3G price from RM 1,080 to RM 2,290
Maxis iPhone 3G - 12 months contract

D.I.Y. Anti-Theft Vehicle Tracking System

Sad to say, car stolen cases are very common in Malaysia. As reported by Sin Chew Daily, Mr Yap in Johor Bahru has managed to recover his stolen Toyota Camry all by himself (it's pretty hopeless if you are to rely on police). Guess how he did it?

Friend Finder helps to recover stolen car

Yes, Mr Yap has a habit of hiding a mobile phone in his car, of which granted permission for Friend Finder service. The police officer did not believe him after being told the approximate location of his stolen vehicle. He then spent more than 3 hours searching for his car at the surrounding area signaled by Friend Finder, and finally recovered it.

Book: The Long Tail

What is "The Long Tail"? To put it simple, let's assume the following graph as Amazon's selling items in decreasing order of popularity along the horizontal axis.

The Long Tail - Power Law Graph

The head of the graph (green area) are the most popular items, while the tail (yellow area) consists of MANY lesser demanded items. The Long Tail concept is that the internet is pushing demand away from the head to the tail.

e-commerce, online shopping news and insights focus in malaysia and asia
Design, vote, win prize, buy t-shirts
Malaysia Online Store