Continued from Online News Portal in Malaysia...
After looking at the online figures, let's check out some of the selected Peninsular Malaysia statistics from Analysis of Print Media by MSA.
Total newspaper circulation is generally on the rise since 1998. Actual figure for 2008 should have stood higher though if data from Nanyang, Malay Mail and Weekend Mail are included.
Looks like newsprint has "not dead yet" in this part of the world and will co-exist nicely with online media. In fact, the circulation growth has been steady all these years, contributed by the increase of our population (and knowledge society).
It is not an unknown fact that majority of the print media giants here are government-control-link companies, such as NSTP Group, Utusan Media Sales with UMNO and The Star with MCA. Sin Chew Media Group might be an exception here, being owned by the timber tycoon Tiong Hiew King. However, the acquisition of Nanyang from MCA two years ago has since setup its monopoly in Chinese media.
It is interesting to see that the ADEX-to-circulation ratio is the highest for English Media, with RM 1.43 billion being spent on 0.75 billion English copies (RM 1.91 ADEX per circulation). The average ADEX per circulation stands at RM 1.17 (Note: multiple readers per copy).
Talking about ADEX in Malaysia, newspaper still has the biggest share of the pie among all media. However, the expenditure on newspaper has suffered a decrease in 1Q 2009 compared to 1Q 2008. Internet ADEX on the other hand, has enjoyed the highest growth among all media.
A few online news portals (without print circulation) have been gaining huge popularity since last year, creating a stiffer competition in online space compared to the print circulation. As for English newsprint, The Star is still far ahead of everyone, considering The Sun offers free controlled circulation.
Similar to the online scenario, competition in Malay circulation is only reserved for the "big three". Harian Metro is gaining popularity in recent years, posing a challenge to Utusan Malaysia's top position.
Another notable trend in the Malay segment is newspaper sales on weekends are generally much more higher than working days.
As opposed to English and Malay newspaper, Chinese newsprints do not brand exclusively for weekend / Sunday edition. They do, however, have night edition which is basically "tomorrow's news" tailored for those who read at night.
Sin Chew is by far the most popular newspaper in the Chinese segment, and I am wondering how ChinaPress has managed to secure top spot in Chinese online news portal. Perhaps, Sin Chew has the highest dailies circulation in Malaysia (even with only 24% of Chinese population) thus having less visits to its online channel.
Next: How I Consume The News?
Logging you in...
Comments by IntenseDebate
best essays 2014 · 531 weeks ago
CK Wong 63p · 813 weeks ago
http://www.theedgemalaysia.com/media-a-advertisin...
Jun Velasco · 825 weeks ago
Your post about Newspaper Circulation got me thinking, and I would like to do a similar post specific to the Philippines.
It is interesting to note that Newspapers can co-exist with online news (i guess some habits never die) and continue to thrive.
There was a time some eight years ago, the Newspapers here were getting a ton load of advertising -- but it was fueled by the telco print war between Globe and Smart, which I was fortunately and unfortunately part of.
The number of newspaper sections have grown from the usual five or six to more, to simply accommodate ad placements for a center spread. Sections that are really just sub-section.
At the end, there was simply information overload.
I will share with you soon, what I will be able to gather regarding the state of the newspaper business in the Philippines.
Jun
CK Wong 63p · 825 weeks ago
Nice to hear from you here.
Well, believe it or not, some people here are buying newspapers just for the ads or classified ads. Hence, ads on the newsprint serve as "another type of content" and people don't find it annoying generally.
Anyway, hope to hear from you soon sharing the scenario in the Philippines.