Malaysians are pretty familiar with Friendster, Facebook, MySpace. Generally, teens hang out in Friendster, colleague students and working adults in Facebook, Malays in MySpace.

But, I am not sure whether many heard of our very own local providers:

• FriendX, EKawan, Emeimei by Nextnation, targeting English / Malay / Chinese crowds. It is not easy to target our multi-racial crowds with one shot. That is the reason behind three differentiated services (similar features though). Hold on, where is the Indian spice?
• Mypal by Lelong, as I mentioned before. Leverages on their huge base of existing members on Lelong.
• MalaysiaMaya, another newly launched site with tons of features. The overall web design and usability is not pleasing though.
• Circles99, YouKawan, Kawanster, these are smaller players around.